FUNCTIONAL AND MATHEMATICAL MODELS OF PROGRAMMING FOR SOFTWARE PRODUCTS PROMOTION IN THE INTERNET
We propose a functional model of software development life cycle for promoting software products in the Internet environment. The substantial part of the article provides a description of the model basic blocks. A mathematical model of choosing marketing communication tools and the option to use them in various forming stages of a target group responses are represented in the paper.
Keywords: functional model of programming for software products promotion, online marketing, mathematical model of choosing marketing communications.
